Brand podcast
Let your product tell its story.
A product podcast accessible via QR code on your packaging shares the story behind its creation. From ingredient selection to brand philosophy, this immersive format builds an authentic connection with your customers.
Give your expertise a voice.
Through a podcast accessible via a discreet QR code on your packaging, immerse your audience in the story behind your creation:
choice of raw materials
craftsmanship
the vision behind your brand.
An elegant narrative that brings to light:
The provenance of the ingredients
manufacturing techniques
the values that define your product.
This engaging format deepens the emotional connection with your audience, elevates your brand, and creates a distinctive sensory experience.
Case: Belles de Bruxelles, madeleines of distinction
For "Belle de Bruxelles", we've come up with a podcast highlighting the history and craftsmanship behind the making of their madeleines.
Through authentic narration, the podcast tells the story of the carefully selected ingredients flour from Walloon Brabant, farm butter, and free-range eggs and the transmission of a family recipe passed down through generations.
Accessible via a discreet QR code on the packaging, the podcast invites customers to explore the world of the product while fostering a strong emotional connection with the brand.
Note: This case study is a fictional example created to illustrate the possibilities of our podcast service. It does not represent an actual project, but a concept we could design and deliver for our clients.
The value of a product podcast
Builds emotional connection
A podcast creates an authentic connection by telling the story behind the product: choice of ingredients, know-how, brand philosophy.
Enhance the customer experience
Offer a complete sensory experience by immersing the consumer in the world of the product.Improve brand awareness
Engaging narrative content attracts attention and promotes word-of-mouth.Easy to share and access
A QR code enables immediate listening and wider distribution on all major platforms (Spotify, Apple Podcasts, etc.).
FAQ
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Guests can access the podcasts simply by scanning QR codes placed in hotel rooms and common areas. The codes take them straight to the relevant episodes, giving them key information within seconds, no additional app required.
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Our podcasts cover a wide range of topics designed to enrich your guests’ experience. From curated local activities and insider dining tips, to highlights of nearby attractions and tailored insights into your hotel’s services and exclusive offers.
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Absolutely! Every hotel has its own identity and specific needs. We collaborate closely with your team to craft bespoke content that reflects your property and its unique offerings. Whether you wish to showcase a culinary signature, a local experience or a special event, we tailor each podcast to your vision.
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Yes. We produce podcasts in multiple languages to meet the needs of your international guests. Content can be created in the languages of your choice, ensuring every guest whatever their native language can fully enjoy the experience. With a wide range of options available, we provide a personalized and accessible service tailored to your audience.
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We provide regular content updates to reflect seasonal changes, local events and any new information relevant to your guests. Simply share your updates with us and we’ll handle the rest ensuring your guests always have access to the most current information.